How Guesty Became a Global PMS

Amiad Soto is the co-founder and CEO of Guesty, one of the most recognized property management software platforms in the short-term rental industry. His journey started in Tel Aviv, where he and his brother Koby launched the company more than a decade ago, before taking it through Y Combinator in Silicon Valley. Under his leadership, Guesty has grown into a global player, shaping the way property managers and hosts scale their businesses across markets worldwide.

Amiad shares how Guesty built a global team, adapted its platform to fragmented markets, and created tools that empower real-world operators to work smarter.

In this conversation, we discuss:

• Amiad Soto’s journey from a side project with his twin brother in Tel Aviv to scaling Guesty into a global property management platform.
  
  
• Key lessons from Guesty’s time at Y Combinator and how that experience shaped the company’s growth.
  
  
• Why short-term rentals are a core part of hospitality and how the industry has evolved over the past decade.
  
  
• The challenges of scaling technology across fragmented, international markets and Guesty’s approach to solving them.
  
  
• How Guesty builds tech for real-world operators, from streamlining daily operations to enabling smarter, data-driven decisions.
  
  
• Amiad’s perspective on leading through change while building customer trust and strong team culture.

‍