Supercharge your
Short Term Rental

Insights
Connections
Knowledge
Insights

Unlock your success with a trusted consultancy firm

Grow your short-term rental business with expert support and strategies.

Contact AJL

250

250

HAPPY INDUSTRY CLIENTS

HAPPY INDUSTRY CLIENTS

100K

100K

RENTALS CONSULTANT

RENTALS CONSULTAT

€1.2B

€1.2B

DEALS ADVISED

DEALS ADVISED

AJL Atelier is a specialist consultancy firm,
Helping 350 businesses grow since 2018

Short-term rental industry advisory: we help you grow, sell or buy.

Property Managers
Technology and Service Provider
Institutional Investor

Property manager: increase your profit margin

Attract more guests, and simplify operations. Let’s make your rental business more profitable and easier to manage. Streamlined operations means ready for expansion and investors.

Optimize, succeed, sell your property management business

Learn more

Provider: unlock your market potential

Expand your customer base and enhance your product by taking advantage of our growth frameworks. Pick the right markets and meet new partners to unlock growth opportunities through our extensive network and expertise.

Scale, succeed, sell your technology business

Learn more

Investor: de-risk your short-term rental investments

We will help you make well-informed decisions to optimize your portfolio and uncover new growth opportunities. By leveraging comprehensive analysis of financial, market, and customer data, we will guide you in making strategic choices that maximize your returns in the short-term rental industry

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Our partners

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LG Electronics logo
LG Electronics logo
LG Electronics logo

Partner with AJL Atelier and achieve your growth objectives

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Strategic insight

We live and breath the vacation rental industry and understand your goals. We  conduct thorough market research to provide high-quality insights  to you.

Effective execution

You deserve results. We create maintain clear communication and leverage proven frameworks and processes to turn your goals into reality.

Long-term partnership

You are more than a client; you are a partner. Many choose to work with us long after the initial project, benefiting from ongoing support and tailored service for continuous growth.

Why work with AJL Atelier

Our clients love our 360° expertise!

From the early stages to a successful exit, we offer a comprehensive approach that is unrivaled in the vacation rental industry.

Operational & strategy consulting

Craft effective strategies and adapt to the latest vacation rental business trends with our proven frameworks and strategic planning—we help you stay ahead.

Access market insights that matter

Enhance your team’s industry know-how to support your decision-making process. We provide information ranging from fundamental insights to the latest trends, all readily available for you.

Tell us your focus we show you your potential

Sell your business
We bring qualified buyers who recognize the value of your business and maximise the opportunity of a smooth and profitable exit.

Streamline operations
Achieve operational efficiency while delivering an outstanding customer experience through AJL Atelier’s proven concepts.

Maximize revenue
Increase your footprint in your current or new markets throughorganic growth or acquisition.

Contact AJL

Our property manager partners

Reach more property managers
We connect you with key partners ensuring your product reaches the property managers who need it most.

Benchmark your product
Gain real-world insights to refine your offering and stay ahead in the fast-evolving STR industry.

Promote your business
With AJL Atelier’s marketing and sales expertise, we’ll help you expand and generate leads for your technology and service.

Contact AJL

Our technology and service provider partners

Identify profitable
Opportunities using our deep market knowledge, we identify high-potential markets and assets for investment.

Mitigate risk
Our due diligence and risk assessment tools support informed decisions, helping to minimise potential downsides.

Understand the market
AJL Atelier enhances your short-term rental investment strategy, combining traditional M&A advisory with invaluable industry insights.

Contact AJL

Our institutional partners

Property Managers

Sell your business
We bring qualified buyers who recognize the value of your business and maximise the opportunity of a smooth and profitable exit.

Streamline operations
Achieve operational efficiency while delivering an outstanding customer experience through AJL Atelier’s proven concepts.

Maximize revenue
Increase your footprint in your current or new markets throughorganic growth or acquisition.

Contact AJL

Our Property Manager Partners

Technology and Service Provider

Reach more property managers
We connect you with key partners ensuring your product reaches the property managers who need it most.

Benchmark your product
Gain real-world insights to refine your offering and stay ahead in the fast-evolving STR industry.

Promote your business
With AJL Atelier’s marketing and sales expertise, we’ll help you expand and generate leads for your technology and service.

Contact AJL

Our Tech and Service Partners

Institutional Investor

Identify profitable
Opportunities using our deep market knowledge, we identify high-potential markets and assets for investment.

Mitigate risk
Our due diligence and risk assessment tools support informed decisions, helping to minimise potential downsides.

Understand the market
AJL Atelier enhances your short-term rental investment strategy, combining traditional M&A advisory with invaluable industry insights.

Contact AJL

Our Institutional Partners

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Read our blogs

View all blog

April 18, 2023

AJL Atelier announces strategic partnership with Better Talent for short-term rental hiring and upskilling

Read article

April 4, 2023

Challenges faced by property managers when selling their business

Read article

March 31, 2023

Building an Exit-Ready Business - Tips & Lessons from Raincatcher & AJL Atelier

Read article

Frequently asked questions

You have different questions?

Message us

What industries does AJL Atelier specialize in?

We specialize in the short-term rental industry, with a focus on property management, tech adoption, and consulting for institutional investors looking to expand into new markets.

Does AJL Atelier work with companies of all sizes?

Yes! We work with a diverse range of clients, from small property managers to large institutional investors and leading tech providers.

How does AJL Atelier help with market entry and expansion?

We will leverage our industry expertise to guide you through market analysis, strategic planning, and execution to ensure a successful market entry or expansion.

What makes AJL Atelier different from other consulting firms?

Our deep industry knowledge, strategic partnerships, and hands-on approach allow us to deliver tailored solutions that drive growth and profitability for our clients.

Can AJL Atelier assist with scaling my technology or service business?

Yes, we will help you scale by connecting you with the right partners, optimizing your go-to-market strategy, and improving your product’s visibility and adoption.

Grow with AJL Atelier

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AJL Atelier demonstrated extensive knowledge of short-term rental operations.

We engaged AJL Atelier to analyze the company’s operations and help with our growth strategy.
We received an extensive overview of our business with all our weak and strong sides adequately pointed from expert perspective.
That helped us to choose the right path of business development and to address problematic aspects. AJL Atelier's team demonstrated extensive knowledge of short-term rental operations and of the whole industry.
We will continue consulting on a regular basis just to make sure we go in the right direction.

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Ivan and the AJL Atelier team first highlighted our strengths and weaknesses

We are a family business, and we are rapidly scaling within the traditional holiday rental market in Spain. At some point, we set out to reflect and, as we are both proud of our team and our values, we also realised that better practices and new processes could be implemented to improve the efficiency and performance of the team.
From the offset, Ivan and the AJL Atelier team first highlighted our strengths and weaknesses, but also those of the Fidalsa brand. We then identified all the areas to be improved in terms of organisational, operational, and internal communication, along with the adoption of technology according to our needs.
We initiated several projects and action plans to improve the coordination and productivity of the team, thus facilitating further expansion.

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The three days that Simon and his team at AJL spent with us were transformational.

They took a deep dive into every aspect of our company and offered precisely relevant advice and counsel on how we should address our most pertinent and pressing challenges and opportunities.
Resulting from the time we spent with Simon we have made a number of fundamental decisions for our company.
Simon is able to contribute a lifetime of experience, a broad base of connections and a keen understanding of where the industry is today and where it is going.
As we are involved in such a rapidly evolving industry, it is vitally important to have access to a resource as relevant and timely as Simon and AJL.

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AJL Atelier has contributed to the improvement of our systems, processes and business strategy

After being working with AJL Atelier for more than two years, I can only recommend it to anyone in the STR and Hospitality Industry.
MadeComfy
has benefited from the targeted advice, the network and the expertise that the team at AJL Atelier has in the Short Term Rental industry.
Over the last two years, AJL Atelier has contributed to the improvement of our systems and processes as well as the development of our business strategy that have helped us to thrive in difficult times.
One of the key differentiators of AJL vs other advisors we have worked with is the Industry experience that has allowed us to start and run our advisory relationship from a common ground adding immediate value to our business.

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Simon’s extensive connections have opened discussions with many industry innovators...

Working with Simon and AJL Atelier has been transformative for Luxus Vacation Properties.
Simon’s industry expertise has sharpened our strategy and guided us through intricate business decisions. Our deep dive into the tech stack revealed critical must-have features, broadening our search, and leading us to select Guesty as our ideal property management system. Through Simon’s introduction, working with Ximplifi will give our finance team a much-needed edge in managing the complexities that come with growth and diversification.
Simon’s extensive connections have opened discussions with many industry innovators, including preliminary talks with LG, who has created a much-needed hotel-like television experience for the vacation rental industry. As we prepare for a successful Fall launch, we’re grateful and optimistic, thanks to the invaluable guidance from Simon and the AJL team.

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Ivan and the AJL Atelier team first highlighted our strengths and weaknesses

Andres Gomis & Begoña Martinez Giménez
Business Managers, Fidalsa International

The three days that Simon and his team at AJL spent with us were transformational.

Leslie Sionner
CEO, The Platinum Experience

AJL Atelier has contributed to the improvement of our systems, processes and business strategy

Sabrina Schweighofer
Co-CEO & Co-Founder, MadeComfy Rentals

Simon’s extensive connections have opened discussions with many industry innovators...

Stephen Petasky
CEO, Luxus Vacation Properties