Fred Lerche

Fred Lerche-Lerchenborg is the CEO of Lavanda, a technology platform helping institutional real estate owners operate flexible living across short-, mid-, and long-term stays within the same assets.

With a background in real estate, investment strategy, and hospitality operations, Fred focuses on solving the structural challenges that arise when STR, multifamily, and build-to-rent converge—pricing, risk, compliance, and asset value protection. His work sits at the intersection of institutional capital and modern living models, helping owners adapt to changing demand while managing operational and regulatory complexity.

Fred is a leading voice on flexible living in Europe, where he works closely with investors, developers, and operators navigating the future of residential real estate.

‍