What they say about AJL Atelier

After being working with AJL Atelier for more than two years, I can only recommend it to anyone in the STR and Hospitality Industry.
MadeComfy has benefited from the targeted advice, the network and the expertise that the team at AJL Atelier has in the Short Term Rental industry.
Over the last two years, AJL Atelier has contributed to the improvement of our systems and processes as well as the development of our business strategy that have helped us to thrive in difficult times.
One of the key differentiators of AJL vs other advisors we have worked with is the Industry experience that has allowed us to start and run our advisory relationship from a common ground adding immediate value to our business.

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We are a family business, and we are rapidly scaling within the traditional holiday rental market in Spain. At some point, we set out to reflect and, as we are both proud of our team and our values, we also realised that better practices and new processes could be implemented to improve the efficiency and performance of the team.
From the offset, Ivan and the AJL Atelier team first highlighted our strengths and weaknesses, but also those of the Fidalsa brand. We then identified all the areas to be improved in terms of organisational, operational, and internal communication, along with the adoption of technology according to our needs.
We initiated several projects and action plans to improve the coordination and productivity of the team, thus facilitating further expansion.

They provided strategic advice which led to a necessary pivot during the pandemic and refined our go to market strategy post-pandemic which led to us scaling to over 20,000 properties to date.We would not be here today without the work done by the firm, Simon Lehman, Nicolas Galantini, and the rest of the AJL team. Having spoken to multiple consultants prior to engaging AJL Atelier, the key difference we’ve seen is that the firm will not hesitate to get their hands dirty.
They will do everything to really understand your business, your vision, your objectives, key results; and ultimately provide you with different paths. They are not just planners, but doers. When you engage AJL atelier, you get industry experts on your team, it’s as simple as that.

They are highly professional were able to quickly bring us up to speed and guide us through every step of our project.
We would highly recommend them and will be using them again in the future!

As the Godfather of the Industry, Simon is always a fundamental help to get you in touch with who really matters in the alternative accommodation space. His experience is unparalleled as well as his take and his pulse on the industry.
Simon’s ability to take the stage is second to none and I’m grateful for his contribution in taking the Vacation Rental World Summit to the next level.

Coming back for the 2023 VRMA Executive Summit, Simon knew the importance of connecting the themes of various topics and engaging the audience throughout the event. He spent time meeting with speakers and VRMA staff to ensure he was prepared to help us achieve the goal of the event.