Unlock Your Success in the Short-Term Rental Market with us.
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AJL Atelier is a specialist consultancy firm,
Helping 350 businesses grow since 2018
Attract more guests, and simplify operations. Let’s make your rental business more profitable and easier to manage. Streamlined Operations means ready for Expansion and Investors.
Optimize, Succeed, Sell Your Property Management Business
Expand your customer base and enhance your product by taking advantage of our growth frameworks. Pick the right markets and meet new partners to unlock growth opportunities through our extensive network and expertise.
Scale, Succeed, Sell Your Technology Business
We will help you make well-informed decisions to optimize your portfolio and uncover new growth opportunities. By leveraging comprehensive analysis of financial, market, and customer data, we will guide you in making strategic choices that maximize your returns in the short-term rental industry
We live and breath the vacation rental industry and understand your goals. We conduct thorough market research to provide high-quality insights to you.
You deserve results. We create maintain clear communication and leverage proven frameworks and processes to turn your goals into reality.
You are more than a client; you are a partner. Many choose to work with us long after the initial project, benefiting from ongoing support and tailored service for continuous growth.
Overwhelmed, when trying to get an overview of the industry? The short-term rental market is a hyper fragmented industry. We dedicated hundreds of hours segmenting the industry for you.
Explore AJL’s industry landcapeFrom pre-launch all the way to successful exits or IPOs, our clients love our comprehensive approach, unrivalled in vacation rental, prop-tech and fast-growth businesses.
Craft effective market strategies and adapt to vacation rental business trends. We help you stay ahead with market analysis and strategic planning.
Increase your rental business profits with smart profit management. We focus on improving occupancy, revenue, and margins.
Sell your business
We bring qualified buyers who recognize the value of your business and maximise the opportunity of a smooth and profitable exit.
Streamline Operations
Achieve operational efficiency while delivering an outstanding customer experience through AJL Atelier’s proven concepts.
Maximize Revenue
Increase your footprint in your current or new markets throughorganic growth or acquisition.
Reach more Property Managers
We connect you with key partners ensuring your product reaches the property managers who need it most.
Benchmark your Product
Gain real-world insights to refine your offering and stay ahead in the fast-evolving STR industry.
Promote your Business
With AJL Atelier’s marketing and sales expertise, we’ll help you expand and generate leads for your technology and service.
Identify Profitable
Opportunities using our deep market knowledge, we identify high-potential markets and assets for investment.
Mitigate Risk
Our due diligence and risk assessment tools support informed decisions, helping to minimise potential downsides.
Understand the Market
AJL Atelier enhances your Short-Term Rental investment strategy, combining traditional M&A advisory with invaluable industry insights.
Sell your business
We bring qualified buyers who recognize the value of your business and maximise the opportunity of a smooth and profitable exit.
Streamline Operations
Achieve operational efficiency while delivering an outstanding customer experience through AJL Atelier’s proven concepts.
Maximize Revenue
Increase your footprint in your current or new markets throughorganic growth or acquisition.
Reach more Property Managers
We connect you with key partners ensuring your product reaches the property managers who need it most.
Benchmark your Product
Gain real-world insights to refine your offering and stay ahead in the fast-evolving STR industry.
Promote your Business
With AJL Atelier’s marketing and sales expertise, we’ll help you expand and generate leads for your technology and service.
Identify Profitable
Opportunities using our deep market knowledge, we identify high-potential markets and assets for investment.
Mitigate Risk
Our due diligence and risk assessment tools support informed decisions, helping to minimise potential downsides.
Understand the Market
AJL Atelier enhances your Short-Term Rental investment strategy, combining traditional M&A advisory with invaluable industry insights.
Tell us more about your project, event, or any questions you have.
April 18, 2023
March 31, 2023
We specialize in the short-term rental industry, with a focus on property management, tech adoption, and consulting for institutional investors looking to expand into new markets.
Yes! We work with a diverse range of clients, from small property managers to large institutional investors and leading tech providers.
We will leverage our industry expertise to guide you through market analysis, strategic planning, and execution to ensure a successful market entry or expansion.
Our deep industry knowledge, strategic partnerships, and hands-on approach allow us to deliver tailored solutions that drive growth and profitability for our clients.
Yes, we will help you scale by connecting you with the right partners, optimizing your go-to-market strategy, and improving your product’s visibility and adoption.
“The three days that Simon and his team at AJL spent with us were transformational.
They took a deep dive into every aspect of our company and offered precisely relevant advice and counsel on how we should address our most pertinent and pressing challenges and opportunities.
Resulting from the time we spent with Simon we have made a number of fundamental decisions for our company.
Simon is able to contribute a lifetime of experience, a broad base of connections and a keen understanding of where the industry is today and where it is going.
As we are involved in such a rapidly evolving industry, it is vitally important to have access to a resource as relevant and timely as Simon and AJL.“
We engaged AJL Atelier to analyze the company’s operations and help with our growth strategy.
We received an extensive overview of our business with all our weak and strong sides adequately pointed from expert perspective.
That helped us to choose the right path of business development and to address problematic aspects. AJL Atelier's team demonstrated extensive knowledge of short-term rental operations and of the whole industry.
We will continue consulting on a regular basis just to make sure we go in the right direction.
“After being working with AJL Atelier for more than two years, I can only recommend it to anyone in the STR and Hospitality Industry.
MadeComfy has benefited from the targeted advice, the network and the expertise that the team at AJL Atelier has in the Short Term Rental industry.
Over the last two years, AJL Atelier has contributed to the improvement of our systems and processes as well as the development of our business strategy that have helped us to thrive in difficult times.
One of the key differentiators of AJL vs other advisors we have worked with is the Industry experience that has allowed us to start and run our advisory relationship from a common ground adding immediate value to our business.“
“We are a family business, and we are rapidly scaling within the traditional holiday rental market in Spain. At some point, we set out to reflect and, as we are both proud of our team and our values, we also realised that better practices and new processes could be implemented to improve the efficiency and performance of the team.
From the offset, Ivan and the AJL Atelier team first highlighted our strengths and weaknesses, but also those of the Fidalsa brand. We then identified all the areas to be improved in terms of organisational, operational, and internal communication, along with the adoption of technology according to our needs.
We initiated several projects and action plans to improve the coordination and productivity of the team, thus facilitating further expansion.“
“Working with Simon and AJL Atelier has been transformative for Luxus Vacation Properties.
Simon’s industry expertise has sharpened our strategy and guided us through intricate business decisions. Our deep dive into the tech stack revealed critical must-have features, broadening our search, and leading us to select Guesty as our ideal property management system. Through Simon’s introduction, working with Ximplifi will give our finance team a much-needed edge in managing the complexities that come with growth and diversification.
Simon’s extensive connections have opened discussions with many industry innovators, including preliminary talks with LG, who has created a much-needed hotel-like television experience for the vacation rental industry. As we prepare for a successful Fall launch, we’re grateful and optimistic, thanks to the invaluable guidance from Simon and the AJL team.”