AJL Atelier and Raincatcher Announce Strategic Partnership, Bringing a 360-Degree Business Support System to the North American Short-Term Rental Industry

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Leading-edge vacation rental and business consultancy AJL Atelier and business brokerage and mergers and acquisitions firm Raincatcher proudly announce their partnership.

Forged in an effort to support vacation rental professionals to optimize the value of their businesses – while raising the bar in the industry – the partnership will help provide short-term vacation rental owners with best-in-class tools and services to spearhead its growth.

AJL Atelier and Raincatcher share missions to support entrepreneurs on their paths forward, whether they intend to build value for exit or buy an enterprise.

"We want to create value for business owners, advise on best strategic practises and create a solid framework for the industry."

Simon Lehmann, Founder & CEO or AJL Atelier

With AJL Atelier’s salient footprint in the vacation rental industry and Raincatcher’s expertise in merger and acquisition advisory services, the partnership will offer vacation rental professionals a 360-degree support system. In turn, travelers will increasingly be offered higher-quality lodging experiences.

“The vacation rental industry is highly fragmented, with fewer professional resources. We want to create value for business owners, advise on best strategic practises and create a solid framework for the industry,” says AJL Founder & CEO Simon Lehmann. “ With this partnership, we can offer consulting, guidance, exit and succession planning, and now financial-hygiene services to our clients in the USA. It’s all about building value and not just about an exit.”

Both Raincatcher and AJL share the belief that small businesses deserve more.

Jason Thomas, COO, Raincatcher

“One of the biggest challenges that entrepreneurs face when partnering with advisors is that most will try and force a small business through its sale process with little foresight or care,” says Raincatcher COO Jason Thomas.

“Both Raincatcher and AJL share the belief that small businesses deserve more. We couldn’t be more delighted to bring our skilled experience to the vacation rental industry, much less in partnership with one of its foremost global leaders.”

While today marks the official launch of the AJL Atelier & Raincatcher partnership, the companies have already collaborated with vacation rental business owners to help them optimize their value and plan their exits.

Both companies look forward to further servicing the North American vacation rental industry.

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