How to start and grow your sustainable, profitable short-term rental business: Simon Lehmann on STR Secrets
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Short-term rentals are a complex, and very human business. Getting it right isn't easy, and making sure your portfolio is not only profitable but also sustainable is crucial.
In this episode of the STR Secrets podcast, short-term rental expert Simon Lehmann - Founder and CEO of AJL Atelier - talks to Michael Sjrogen and Emanuele Pani about his take on the industry, the best way to start and the best way to grow from there.
Related Post: How to Scale a Short Term Rental Business? Detailed Guide
How to start and grow your short-term rentals company
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Looking to grow your short term rental business to new heights? AJL Atelier is your go-to partner for helping you scale your vacation rental business. Get in touch
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The Prep
We will start by deeply understanding your investment goals and conducting comprehensive research. This includes market analysis, competitive benchmarking, and a thorough assessment of potential opportunities. We believe a strong foundation is key to a successful partnership.
The Work
Our approach is refreshingly simple and personal. As a boutique consultancy, we care about your goals and will work on your terms to help you achieve them. With deep expertise in the vacation rental and short-term rental sectors, we will identify every lever of growth—whether it's market entry, scaling operations, or optimizing portfolio performance.
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We will build long-term partnerships. Most of our clients continue to work with us beyond the initial project because we consistently deliver value. Our flexible and personal approach allows us to adapt to your evolving needs and goals, ensuring sustained growth and profitability.