Red Shoes Talks #12: The Road Ahead for Expedia Group & VRBO

[et_pb_section fb_built="1" _builder_version="4.5.1" _module_preset="default" hover_enabled="0" sticky_enabled="0"][et_pb_row _builder_version="4.5.1" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.5.1" _module_preset="default"][et_pb_text _builder_version="4.7.6" _module_preset="default"]

In this 12th episode of Red Shoes Talks, the vacation rental and short-term rental podcast, Simon Lehmann is joined by Expedia Group / VRBO leaders Jeff Hurst, President & Co-Lead of Marketing at Expedia Group, President VRBO and by Kevin Locraft, VP Partner Success Vacation Rental at Expedia Group.

In this fast-paced, insightful conversation, Simon, Jeff and Kevin talk about:

• the recovery of short-term rentals as an industry in different geographies,
• the road ahead for Expedia Group in the industry, both for guests and for different types of homeowners,
• the VRBO brand and positioning, and how it speaks to all,
• and so much more!

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version="4.5.1" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.5.1" _module_preset="default"][et_pb_video src="https://vimeo.com/ajlconsulting/red-shoes-talks-12-expedia-vrbo" _builder_version="4.7.6" _module_preset="default"][/et_pb_video][/et_pb_column][/et_pb_row][et_pb_row _builder_version="4.5.1" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.5.1" _module_preset="default"][et_pb_text _builder_version="4.7.6" _module_preset="default"]

Our guests today: Jeff Hurst and Kevin Locraft

Having recently announced the grouping of all short-term rentals brands under the VRBO brand, Expedia Group has set a holistic course for the future after having weathered the pandemic.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure="1_2,1_2" _builder_version="4.7.6" _module_preset="default"][et_pb_column type="1_2" _builder_version="4.7.6" _module_preset="default"][et_pb_text _builder_version="4.7.6" _module_preset="default"]

Jeff Hurst

A veteran of the short-term rental industry, Jeff Hurst has been leading VRBO for the past 2 years as the General Manager of the business, and is now heading it as President while taking on wider responbilities in the Expedia Group.

Previously, he grew over 9 years to Chief Commercial Officer of HomeAway from leading its strategic planning. With his background as a consultant at McKinsey and an alum of the Stanford MBA, Jeff has a clear vision of the industry's future.

[/et_pb_text][/et_pb_column][et_pb_column type="1_2" _builder_version="4.7.6" _module_preset="default"][et_pb_text _builder_version="4.7.6" _module_preset="default" locked="off"]

Kevin Locraft

After starting his career in consulting with Bain and growing through the gaming industry at Electronic Arts, Kevin Locraft joined the short-term rental world via HomeAway 8 years ago.

There, he grew form Corporate Strategy to VP Partner Success, before taking on the mantle in an expanded role covering all Vacation Rental for Expedia Group.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version="4.7.6" _module_preset="default"][et_pb_column _builder_version="4.7.6" _module_preset="default" type="4_4"][et_pb_text _builder_version="4.7.6" _module_preset="default" hover_enabled="0" sticky_enabled="0" custom_padding="||0px|||"]

Looking to grow your short term rental business to new heights? AJL Atelier is your go-to partner for helping you scale your vacation rental business. Get in touch

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]