The Biggest Lie in Vacation Rental Reviews!
Podcast Summary
A five-star vacation rental review tells you whether a guest was satisfied. But does it tell the next guest what level of service to expect?
In this episode of STR Global Unlocked, I speak with Ashley Ching, founder of Inhaven, about the trust problem facing short-term rentals. We explore why reviews cannot define a property’s promise on their own, why earlier attempts at vacation rental standards failed, and whether shared quality and service tiers could help guests book with more confidence.
We Say What Others Won’t
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Guest Appearing in this Episode
Ashley Ching
Ashley Ching is the Founder and CEO of Inhaven, a company focused on improving quality and consistency in the vacation rental industry. Inhaven helps professional property managers source furnishings and everyday essentials, making it easier to equip properties reliably and deliver the experience guests expect.
Before founding Inhaven, Ashley built her career in merchandising and operations. She served as Chief Merchandising Officer at The Company Store, a Home Depot company, and held a senior global merchandising operations role at Tiffany & Co. She now applies that experience to a challenge in vacation rentals: as operators grow, maintaining the same standard across every property becomes increasingly difficult. Through Inhaven, Ashley aims to make sourcing more dependable and help property managers create stays that feel considered, comfortable, and consistent.
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