In this episode of STR Global Unlocked, I speak with Ashley Ching, founder of Inhaven, about the trust problem facing short-term rentals. We explore why reviews cannot define a property’s promise on their own, why earlier attempts at vacation rental standards failed, and whether shared quality and service tiers could help guests book with more confidence.

The short-term rental industry is entering a decisive moment. Regulation is rising, OTAs are shifting power, and AI is changing the game. Simon Lehmann unpacks the six trends defining STR in 2025, sharing sharp insights from decades in the global market.